5 Music Marketing Tips For Indie Artists

Music Marketing tips

Independent artists have a lot more opportunities these days to launch their own careers without a label’s backing or a big budget. But this makes the music industry immensely competitive and good marketing is essential to connect with the audience. Here are some music marketing tips you can try:

Get Active on Social Media

We are well aware that social media has massive promotional power but to use it as a music marketing tips, you need to develop an engaging social presence. In addition to promoting your songs and events, interact with your listeners, tell them your story, and make them a part of your music-making process. Regularly engage with people you admire by posting supportive comments and most importantly, be consistent.

Do Live Performances Often

Gigs offer a great means to connect with people in a way you can’t do online. Get booked at nearby venues or cafes to reach out to people. If you face difficulties in getting booked, support other live shows in the market. This will enable you to build a network with the booker as well as the bands/artists you are supporting. But due to COVID-19, this might not seem possible in the near future. Start doing live gigs on Facebook, Instagram, and YouTube. This could become a new trend soon with big names like Chris Martin and John Legend doing free virtual concerts on Instagram and YouTube.

Use Vloggers and Influencers

Collaborate with vloggers, influencers, and DJs who can feature you or talk about your music style. This will help you reach out to more people especially if they have a huge follower base.

Create a Spotify Playlist

Curate your own playlist including your song as well as others you like. This will also give you a chance to engage with artists of the songs you’ve listed by showing your support for their work.

Distribute Your Music To Digital Platforms/Go For Digital Music Distribution

Share your music on music streaming platforms like Spotify, iTunes, Google Play, etc., to reach bigger audiences. Deliver My Tune (DMT) helps you in selling your music to over 60 such platforms worldwide. The best part, DMT can do all the marketing for you. DMT’s promotional and marketing services include digital marketing, branding, and social media optimization. It creates a promotional strategy with custom marketing content in accordance with the message behind your music.

The marketing tool can get you access to in-depth reporting and analysis, to dig into your fan base, gain insights, and learn how your music is performing.

Sign up to Deliver My Tune’s marketing services now!