There’s probably no need to tell you how important it is to have a strong online presence for a music artist in today’s time. Not because you have to keep up with the trend, but mainly because social media is a great marketing tool.
These social media platforms have opened up opportunities for artists to network and share their music with a wider audience worldwide.
Here are the best social media platforms every music artists should use:
YouTube
YouTube is the largest video sharing platform with over 2 billion users worldwide who consume nearly 250 million hours of content daily. It allows you to share different types of content including songs, music videos, BTS, concert videos, etc. You can add links to all your profiles in the description of your videos, collaborate with other artists, promote your projects, and a lot more to help you reach your fans.
TikTok
With over 1 billion users worldwide, TikTok is a very popular app that is available in more than 150 countries. You can use your own original sound/audio in your videos or go live on the app, allowing you to interact with users who are following you or anyone else that stumbles onto your account. TikTok’s algorithm encourages making videos go viral, potentially pushing your content to a wide variety of users.
Facebook has many tools and features that can help you get more exposure for your music and brand. With over 2 billion monthly users, it’s considered to be the largest social network. You can create a Facebook page to share your music, create events for new releases, go live to make announcements, etc. You can also interact with fans through the comments section. Use Facebook’s promotional tools to help promote your work on the platform.
Not taking advantage of Instagram’s popularity would be a huge missed opportunity. Owned by Facebook, it has its own similar promotional tools. It also has the ability to cross-post to Facebook, Twitter, or Tumblr. Use relevant hashtags to get others to notice you. Post photos with your team, share videos, add to your stories to give your fans a real-time update, make use of the IGTV feature to accumulate a library of your work on your profile.
Twitter is one of the best when it comes to directly communicate with fans, fellow musicians, and even labels. Use Twitter lists to categorize accounts/people into special groups (labels you’re interested in, favorite artists, etc.). Use trending hashtags, ask for retweets, update your fans about your tour dates. Also, be regular with likes, retweeting, and responding to tweets.
You don’t need to use all the social media platforms that are available in the market. However, it’s a good idea to be present and secure your brand name on the platform. Keep in mind that promoting your music is similar to growing a brand so represent yourselves well.
Are you a music artist who wants to promote their music on various streaming platforms? Send your music to Deliver My Tune and let us help you distribute your music worldwide.