What Practices Should Music Artists Follow on Facebook?

Facebook page for artists | Deliver My Tune


Although Facebook has lost many of its young users to Instagram, it is still one of the best social media platforms for music artists to promote themselves and their work.

It’s a fantastic marketing tool so you should make the most out of it by following these practices:

Don’t use a personal profile, but a Facebook Page

Make a page for your music promotion and keep your personal profile separate from it. It’s better to use a page because that allows all Facebook users to see the posts you share about your albums or shows and they don’t have to be your friends for that. This way you are not giving away too much of your personal information and it looks more credible and professional to have an artist page.

Fill out the ‘About’ section

Facebook pages are gradually replacing traditional websites for many which makes it extremely important for music artists to write all the essential info in the ‘About’ section.

Put out everything that anyone would need to know whether they are a fan, a booking agent, a brand who might want to work with you or even a journalist.
It should include a detailed bio and all necessary contact information. You can also put links to your other social media accounts or your artist profiles on music platforms.

Use the Facebook Analytics tool

Facebook Insights or analytics is a giant section for pages only where you can learn all about your audience. It can give you a full demographic breakdown of your page visitors like their age, gender, location, etc. Check out the time and day when you get maximum engagement and try to post at that time, and see the kind of posts that work more for you.

Make everything an event

Create events and invite your fans every time you are playing a show. When fans RSVP to it, it shows in their feed as well which will reach their friends. Make sure you clearly state all the relevant information in the post. It is also recommended to create events for an album release or any other appearances on any platform.

Take your fans backstage

To make the content you post engaging, give your fans some exclusive content. Show them what happens backstage. Share videos and photos with your team members, any fun stuff from when you are touring. Give them a glimpse into your life. You can also post about other things you like to do besides music.

With Deliver My Tune’s Fan Management System, manage all your artist pages, fan page, and social media from 1 single platform. The fan base connectivity system allows artists to integrate their artist page on Deliver My Tune with other social media accounts, such as Facebook, Twitter, and Instagram. And with one click artists can simply publish their music on all platforms to gain more exposure and recognition.

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