You are probably looking to have a super awesome artist page on Facebook, Instagram, Twitter, YouTube, etc. with hundreds if not thousands of daily visits and interaction.
That’s absolutely doable!
But you will need to work on it, plan it, execute it, figure out which type of content to post on each channel, and you need to maintain consistency while doing it.
Why should you figure out which type of content to post on which channel?
Because not all content is suitable for each social media platform. And it is better to post entirely different things on different platforms as it might even help you boost engagement on your channel.
So what should be posted on each channel, and how often?
We suggest that you publish 1-2 posts per day on Facebook. And do bear in mind that your fans and audience will have a low tolerance for any non-relevant content on your page. So make sure you only post content that your fans/audience will be interested in. The most effective and interesting type of content to post on Facebook would be videos, live videos, blog posts, and any other curated content. Video posts on Facebook generated the highest average reach among all post types.
It is generally recommended that we post on Instagram every day but only 1-2 posts per day to get the most engagement and increase the number of our followers. The best type of content to use on Instagram as artists would be behind the scenes photos/videos, album or song cover, user-generated content, quotes, stories, announcements, or any other high-resolution photos.
YOUTUBE AND IGTV VIDEOS
Posting videos is a bit harder than posting images because you need to quickly polish, edit, produce the video, and post it on YouTube or IGTV. So it is better if you create a specific posting schedule, don’t overcommit because creating good quality videos takes time, and try offering something new on a weekly basis. And for videos, you can either post a video every 3-4 days or once a week.
Twitter is a platform where the high number of tweets per day can be tolerated because the average lifespan of a tweet is an hour. And it is still the most chronological social network, so the more you post on the platform, the more visibility and click your posts will get. But it is recommended that we post up to 15 tweets per day. The type of content that can be used on the platform would be news, blog posts, photos, videos, GIFs, and links, with the link preview.
Posting frequency and the type of content you use is something that you should keep an eye on because it massively impacts your online presence, it grows your reach, and level of engagement over time.