Steps Behind Starting Your Music Label

Are you a self-employed musician trying to increase the credibility of your work? Or are you a music enthusiast who wishes to aid in the success of unknown musicians? Perhaps you’re a music producer wishing to release CDs by performers you’ve collaborated with. In this post, we’ll show you the steps behind starting your music label quickly, efficiently, and legally. The rest is up to you and your musical preferences.

What is a Music Label? How to Starting Your Music Label

Music labels are large and small companies that create, distribute, and promote recordings by similar artists. Essentially, record companies aim to market the artist’s brand and the products they provide. Many divisions inside music companies collaborate to promote their products and performers better.

1. Select a Genre

When musicians worldwide learn that you’re starting a music label, they’ll be clamoring to get involved. Although it may appear straightforward, choosing the music that will be sold is a critical decision in the music industry. Before creating an independent record company, take your time and do your homework. Choosing a specific genre helps in targeting the right audience and marketing efforts effectively.

2. Select a Name

If you want to launch a record label, the first step is to research your competitors’ branding. Then you’ll have to come up with a unique brand name for your record label. In the current digital era, your brand’s identity serves as your storefront. Thus, creating an identity is extremely important. A unique and memorable name can help distinguish your label in a crowded market.

3. Create Brand Appearance

You’ll also need to design logos and brand identities for your business. Maintain a simple, easy-to-read look. Your brand must appear professional if you wish to be taken seriously. For a professional logo, you might want to hire a freelance designer. To start a record label effectively, put some thought into your logo. The visual representation of your brand can significantly impact your audience’s perception.

4. Build a Website and Register the Name

One of the most common initial investments is a website. Websites give your customers a central area to discover all they need to know about you, including your releases, gigs, videos, and, most importantly, a store where they can buy your items. You may pick a web host or employ a web designer for a professional website. Ensure your website is user-friendly and optimized for SEO to attract and retain visitors.

5. Ensure Your Music Sounds Good

Because your music will be sold as a commodity, it must sound polished and professional. The arrangement and mixing are two variables that might detract from the quality of a track. Compare your recordings against your competitors on various speakers and playback devices, including the one inside a car. It will help you to create a record label. Although mastering might be costly, it is always worthwhile for those who want to seem and sound professional.

6. Market Your Music

It used to be impossible to start a record company without money, but nowadays, all you need is time and an internet connection to get your name out there. It’s time to get your new music, logo, and website design noticed. Try to be active on social media, but avoid spamming your followers with irrelevant personal information. Begin collecting email addresses and sending out a newsletter with news and freebies; people love free stuff! Engage with your audience through various platforms to build a loyal fanbase.

7. Know the Contract

To launch a record label in India, you must first meet the legal criteria. Negotiate and document terms and conditions. If your label distributes music produced by other artists, be sure your contract with them is fair and legally binding. Understanding the legal aspects of running a label is crucial to avoid potential disputes and ensure smooth operations.

8. Live Performances

Live performances are the most successful method of promotion, resulting in a considerable boost in unit sales. While we are spending more money on music purchases and streaming, the amount of time we spend seeing our favorite musicians perform has grown considerably. Organizing live events and tours can significantly increase your label’s visibility and revenue.

9. Collect Royalties

The collection of royalties for your recordings should be a component of your release plan, and you should join the PRS and MCPS. Check with your label or publisher before release to learn more about the process of registering your recordings and obtaining publishing money. Ensuring proper royalty collection helps in sustaining the financial health of your label.

10. Pay Tax on Time

When the money starts rolling in, your songs are certified platinum, you’ll have to pay income tax on a percentage of your earnings. Because it is the law, which specifies that every bit of money is aptly accounted for. If your label is releasing other people’s songs, you’ll have to compensate them as well. Managing your finances effectively, including taxes, is crucial for the long-term success of your label.

Additional Tips for Starting Your Music Label

Secure a Digital Distributor

Securing a digital distributor is essential for getting your music onto streaming platforms like Spotify, Apple Music, and Amazon Music. Digital distributors like Deliver My Tune can handle the technical aspects of distributing your music and often offer promotional services as well.

Leverage Social Media as Music Label

Building a presence on social media is crucial for starting your music label. Platforms like Instagram, Twitter, Facebook, and TikTok are excellent for connecting with fans and promoting new releases. Regularly posting content, engaging with followers, and utilizing paid advertising can significantly boost your label’s visibility.

Find Talented Artists is must to Starting Your Music Label

Finding excellent performers is one of the most challenging aspects of founding a record label. Look for artists who not only have talent but also share your vision and work ethic. Building a roster of dedicated and talented artists is key to the success of your label.

Make a Financial Plan

Starting a record label requires a significant financial investment. Create a detailed financial plan that includes startup costs, marketing expenses, production costs, and projected revenue. Having a clear financial roadmap will help you manage your resources effectively.

Focus on Quality

Quality should always be a priority when producing music. Invest in good recording equipment, hire skilled sound engineers, and ensure that every track you release meets high standards. High-quality music is more likely to attract listeners and build a loyal fanbase.


Networking is vital in the music industry. Attend music conferences, join industry associations, and connect with other professionals in the field. Building a strong network can open up opportunities for collaborations, partnerships, and growth.

The music industry is constantly evolving. Stay updated with the latest trends, technologies, and changes in the market. Adapt your strategies accordingly to stay competitive and relevant.

Build a Strong Team is Key to Starting Your Music Label

As your label grows, you’ll need a team to help manage various aspects of the business. Hire professionals who are passionate about music and share your vision. A strong team can drive your label towards success.

Ensure that your label complies with all legal requirements. This includes registering your business, obtaining necessary licenses, and adhering to copyright laws. Legal compliance is crucial to avoid potential issues and protect your label’s interests.


Securing a digital music distributor and building a presence on social media and websites, launching an independent music label is pretty straightforward when it comes to branding. Finding excellent performers and making an enormous financial investment are the challenging aspects of starting your music label in 2024.

Begin by signing up only one or two artists and working closely and constructively with them to expand both your label and their musical careers. Deliver My Tune is India’s first digital music aggregator site, connecting artists and music labels with fans worldwide. Whether you’re an artist or a music label, you don’t need to worry about distribution, promotion, and marketing. Deliver My Tune delivers in all departments.

By following these steps and leveraging the tools and platforms available today, you can successfully launch and grow your music label. Stay dedicated, keep learning, and always prioritize the quality and integrity of your music. With hard work and passion, your label can become a significant player in the music industry.