Preparing a song as a singer or independent artist is easy as the real challenge is promoting the music. In today’s time, it is tough to reach out to the right audience without the help of experts. It is important to focus on the ways a musician is promoting a new music release.
Some singers are directly releasing songs on the OTT platforms, but they are not earning a satisfactory amount. This is because most singers have taken all responsibilities upon themselves and this might not guarantee success. If, as a singer, you don’t want to sing for charity, then approaching music distribution companies is the right way to go.
Music distributors are professionals who have a great network in the music industry and help your music reach the target audience. An established artist has record labels, so they do not have to worry about their music promotion. However, for beginners, it is tough to sell their music directly. This is where music distribution companies come into the frame.
How Does Music Distribution Work?
Music distributors play an essential role in an artist’s journey, and they help artists achieve what they want. Let us find out how!
- Earning Royalties
The primary role of the distributor is to allocate the royalties back to its real owner as the music industry is now moving towards digital platforms. Currently, a flexible payout system is in progress for the new musicians. In this digital age, musicians earn money as users play and listen to songs.
For instance, if Spotify, or Apple Music is paying royalties directly to every artist on the platform, they are also capable of managing all the bank details correctly. However, the administrative cost will go beyond count. Also, the right owners are not excited to get paid individually from each portal.
Here, distributors bridge the gap and serve different plans for royalties floating from DSPs to the artists. This is the core role of distributors – getting the artist’s music out and transferring recording royalties to the deserving person.
- Distributing Releases to DSPs
In modern times it is compulsory to have well-streamed tech pipeline to ensure the availability of the music to the following sources:
- Offline listeners
- All OTT platforms
- Social Media
In fact, in today’s time, mostly DSPs do not allow the artist to directly upload their music. Recently Spotify closed direct uploading of songs after a year of beta–testing and says that partners’ best manage music distribution. This happens because DSPs prefer working with distributors rather than artists to avoid the chaos of managing unstandardized metadata and pay distribution.
- Trade Marketing
Previously, the customer walked into a record store and was presented with millions of choices. The sections were organized by genre to help them go around and find their music. The selections category offered an eclectic mix of new release songs; sales counter promoted the recent hit releases and the last shelf displayed iconic releases. Each customer passed through these shelves in order to buy CDs and tapes. Working with the record stores to feature on the premium section was considered quite an achievement.
Well, gone are those days but the same theory is still applied to OTT platforms. Now users visit online streaming platforms, go to the browse section, and tap on the latest releases and play. The list will play the most trending song of the week, as this music piece has managed to gain the maximum reach among the audience.
Conclusion
It is easier for the music distributor to perform all necessary tasks to promote the music as compared to the artist doing everything himself. It is a fact that distributing a song alone will not get the expected results. Thus, singers should also invest to market themselves in different ways.
Therefore, Deliver My Tune makes sure to provide each budding artist with a fantastic opportunity to focus on marketing themselves and make them the new celebrity in town. Another way for artists to reach out to their audience is through social media. Additionally, there are many strategies to sell music; however, they cannot compete with the satisfaction that music distributors provide to the artists.
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