YouTube to launch TikTok rival, Shorts in India

TikTok Rival - Youtube Shorts

Social media has given great platforms to encourage content creators and artists. Tiktok has been one of the biggest platforms for sharing viral content other than platforms such as YouTube, Instagram, and Facebook. The current TikTok ban in India did leave a lot of creators and artists in distress, but YouTube has got their back. YouTube is soon to launch a TikTok rival in India— YouTube Shorts. 

Shorts will be somewhat similar to TikTok and Instagram Reels. The feature will help you create a short video that can be shared with your audience. The TikTok rival launch is expected to take place really soon in India. But, you might be wondering will Shorts be as good as its competitors? Creators and artists, by the end of this article, we hope we answer all your doubts.

Bigger Platform, Bigger Audience

YouTube has over 2 billion users worldwide (still growing) consuming nearly 250 million hours of content daily. This clearly states that Shorts, the TikTok rival in India will provide a wider audience to content creators. Consequently, YouTube has an upper hand over TikTok or other rivals, undoubtedly.

The feature has already been released in other parts of the world. This makes it easier for Indian artists to target their audience on the platform. They don’t have to put a lot of effort to reach out to their audience and can easily go BIG! 

Market Your Content

There are a lot of creators and artists who use these short video platforms to market their content. Bloggers can easily market their content on these platforms. Singers who have just started their journey can reach out to aggregators like Deliver My Tune and easily market the trailer and pre-launch here.

This not just helps in directing your audience to your content but has been believed to be an effective marketing technique. For example- music producers, singers can tease their forthcoming songs, bloggers can show a glimpse of their new vlogs/blogs and redirect the viewers to their channels. 

Hassle-Free Content Delivery

Shorts, TikTok rival launch will be bigger than its rivals. YouTube has kept the operations for the new feature very close to that of TikTok. The Shorts feature to make it quite convenient for the users with the time limit, the speed, and adding music options.

All you need to do is, click on the new ‘Create’ feature on the YouTube app and you’re all set to go and share content. YouTube Shorts also offers a huge music database for adding on to the videos, with more music continuously adding up. 

Hope this gave you a quick insight into the upcoming YouTube Shorts. Also, if you are a music composer or willing to release your music digitally, Deliver My Tune is a one-stop solution to go viral. If you want your music to launch officially and soon be a hit on the upcoming Shorts, then visit the platform right away and get to know all the details!