Social Media Posting Guide for Artists

You are probably looking to have a super awesome artist page on Facebook, Instagram, Twitter, YouTube, etc., with hundreds, if not thousands, of daily visits and interactions. That’s absolutely doable! But you will need to work on it, plan it, execute it, figure out which type of content to post on each channel, and maintain consistency while doing it. Here’s a comprehensive social media posting guide to help you navigate this process and boost your online presence.

Why Tailor Content for Each Social Media Platform?

Not all content is suitable for each social media platform. Posting entirely different things on different platforms can help boost engagement on your channels. Understanding the unique features and audience expectations of each platform is crucial for maximizing your reach and interaction.

Benefits of Tailored Content

  • Increased Engagement: Different content types resonate better on specific platforms.
  • Audience Growth: Attract and retain followers by providing relevant and engaging content.
  • Brand Consistency: Maintain a cohesive brand image while catering to platform-specific norms.

Understanding why different content works better on specific platforms is essential for any artist. Our social media posting guide will explain the nuances of each platform.

What Should Be Posted on Each Channel, and How Often?


We suggest that you publish 1-2 posts per day on Facebook. Fans and audiences have a low tolerance for non-relevant content, so make sure you only post content that they will be interested in. The most effective and interesting types of content to post on Facebook are videos, live videos, blog posts, and curated content. Video posts on Facebook generate the highest average reach among all post types.

  • Videos and Live Videos: Engage your audience with dynamic content.
  • Blog Posts: Share insightful articles and updates.
  • Curated Content: Post relevant content from other sources to keep your page active and engaging.


It is generally recommended to post on Instagram every day but limit it to 1-2 posts per day to get the most engagement and increase your followers. The best type of content for artists includes behind-the-scenes photos/videos, album or song covers, user-generated content, quotes, stories, announcements, or any other high-resolution photos.

  • Behind-the-Scenes: Share the process of making your music or preparing for a performance.
  • Album/Song Covers: Showcase your work visually.
  • User-Generated Content: Engage with your fans by sharing their posts.
  • Stories and Announcements: Keep your audience updated with short, timely content.


Posting videos is more challenging than posting images because you need to quickly polish, edit, produce the video, and post it on YouTube or IGTV. Create a specific posting schedule and don’t overcommit, as creating good quality videos takes time. Try offering something new on a weekly basis. You can post a video every 3-4 days or once a week.

  • Music Videos: Share official music videos or lyric videos.
  • Vlogs: Provide a personal look into your life and creative process.
  • Live Performances: Post recordings of your live shows.
  • Tutorials and Q&A: Engage with your audience by offering valuable content.


Twitter allows a high number of tweets per day because the average lifespan of a tweet is an hour. It’s still the most chronological social network, so the more you post, the more visibility and clicks your posts will get. It is recommended to post up to 15 tweets per day. The type of content includes news, blog posts, photos, videos, GIFs, and links with previews.

  • News and Updates: Share the latest news about your music and events.
  • Blog Posts and Articles: Link to your latest blog posts or articles.
  • Multimedia Content: Post photos, videos, and GIFs to keep your feed dynamic.
  • Engagement: Interact with fans through replies, retweets, and mentions.

Consistency is Key

Posting frequency and the type of content you use are crucial for maintaining and growing your online presence. Consistency in your social media activity grows your reach and engagement levels over time. Here are some tips to stay consistent:

Tips for Consistent Posting

  • Content Calendar: Plan your posts in advance to ensure a steady flow of content.
  • Automation Tools: Use tools like Hootsuite or Buffer to schedule posts.
  • Analytics: Regularly check your social media analytics to understand what works best for your audience.

Consistency is a recurring theme in our social media posting guide. Using a content calendar and automation tools helps maintain a steady flow of posts.

Our 2024 update to the social media posting guide includes the latest trends, such as the dominance of video content on Facebook and the rise of YouTube Shorts.

  • Video Dominance: Video content continues to dominate engagement on Facebook.
  • Facebook Groups: Communities and groups are becoming increasingly important for engagement.
  • AI and Personalization: Personalized content and AI-driven recommendations are on the rise.
  • Reels and Stories: Short-form video content like Reels and Stories are crucial for engagement.
  • Shopping Features: Integration of shopping features allows artists to sell merchandise directly on the platform.
  • Collaborations: Collaborative posts and influencer partnerships are highly effective.
  • Shorts: YouTube Shorts are gaining popularity as a way to engage viewers with short, catchy videos.
  • Live Streaming: Live streaming remains a powerful tool for real-time engagement.
  • Educational Content: Tutorials and how-to videos continue to attract a large audience.
  • Real-Time Updates: Twitter remains the go-to platform for real-time updates and news.
  • Spaces: Twitter Spaces, the audio chat feature, is gaining traction.
  • Threads: Tweet threads are an effective way to share longer stories or detailed information.


This social media posting guide aims to help artists navigate the complexities of social media. By tailoring your content to each platform, maintaining consistency, and staying updated with the latest trends, you can build a strong online presence and engage effectively with your audience.

By following this social media posting guide and adapting to the evolving social media landscape, you can successfully manage your social media channels and connect with a larger audience.

For additional resources on music marketing and distribution, visit Deliver My Tune.