5 Ways an Artist Can Grow Audience on TikTok

Grow audience on TikTok – this phrase has become a key goal for musicians in the digital age. TikTok has changed the way social media works. It is one of the fastest-growing micro-video sharing apps. The platform has been downloaded over two billion times on Google Play and the App Store, a size comparably larger than the combined population of India and the USA.

TikTok has now become a place for exploring truly viral music content. You can simply create a 15-second video and integrate your favorite music along with it. Integrating music into your clip is a cakewalk and doesn’t require any editing skills.

So, what is the big deal with TikTok?

Youngsters who come under the age group of 16 to 24 widely use this platform, which makes TikTok a favorite for musicians who want to produce content for a young audience. It’s already home to funny, bizarre, crazy, and silly videos, so creating a piece of depressing music won’t gather much attention compared to creating a rap to influence people.

But simply distributing your music or creating a video won’t help garner much attention. Consuming the content of TikTok and getting an insight into what kind of videos work well on the platform will help you get started.

Let’s find out more about how you can grow your audience base on TikTok.

5 Strategies for How to Grow Audience on TikTok

A 15-second Hook to Catch Attention

A 15-second hook from your singles is all you need to grow audience on TikTok. It could be an energetic loop from your song or a catchy tune that makes anybody groove on your beat. Also, it doesn’t matter if the tune is your latest release or a clip from an old single, it can still create a buzz around.

Contests, Challenges, and Incentives for Your Fans

Create contests or challenges for your fans and reward them with incentives like free tickets or merchandise. Run a lip-sync challenge or a dance contest using your upcoming music that creates more engagement. This is a proven strategy to grow audience on TikTok.

Hashtags to Find the Right Set of Audience

TikTok uses a hashtag strategy for engagement just like Twitter and Instagram. Using appropriate hashtags can help you promote your content beyond your network. Use relevant hashtags for your contests and challenges. You can also create brand awareness for your music band using hashtags on the platform.

Collaborate Using #Duet and Increase Your Followers

Duets are another amazing feature that allows you to work with other artists and make something creative in collaboration. You get an opportunity to impress fans of other artists as well and increase your unique fan base. This method can significantly grow audience on TikTok.

Cross-Promote on Different Platforms and Spread the Word

Sharing your TikTok videos on Instagram Stories is very easy. You should do it, especially when people don’t know you’re on TikTok. Most artists use TikTok for creating content and then cross-promote it on other platforms like Snapchat and Instagram. Cross-promotion is essential to grow audience on TikTok and other social media platforms.

Bonus: Keep It Fun and Be Different

You cannot create monotonous music and expect people to roll with it. Keep it fun and engaging so people can enjoy and share it with others to create more engagement. Also, do not aim to be perfect. Be authentic and crazy, because they have a better chance to get viral than any professionally created video. This approach can help you grow audience on TikTok effectively.

TikTok is often misunderstood as being dominated by teenagers, so artists won’t find an audience of different age groups. But actually, you can explore a wide variety of demographics and create a huge influence on your fan base with your micro-content.

Advanced Strategies to Grow Audience on TikTok

One of the most effective ways to grow audience on TikTok is by participating in trending challenges. Trends change rapidly on TikTok, and being part of them can help you reach a wider audience. Create your version of trending challenges and add your unique twist to stand out.

Tips for Utilizing Trends:

  • Keep an eye on the Discover page to find current trends.
  • Use trending sounds and hashtags to increase visibility.
  • Add your personality to make the trend uniquely yours.

2. Engage with Your Audience

Engagement is key to building a loyal fan base. Respond to comments, participate in duets with your fans, and encourage them to create content using your music. The more you engage, the more loyal your audience will become, helping you grow audience on TikTok.

Ways to Engage with Your Audience:

  • Host Q&A sessions to connect with your fans.
  • Share behind-the-scenes content to give a glimpse of your life.
  • Encourage user-generated content and share it on your profile.

3. Leverage TikTok Analytics

Understanding your performance on TikTok can help you refine your strategy. Use TikTok’s built-in analytics to track your video performance, understand your audience demographics, and identify what type of content works best.

How to Use TikTok Analytics:

  • Monitor your video views, likes, comments, and shares.
  • Analyze your follower growth and engagement rate.
  • Adjust your content strategy based on the insights gained.

Leveraging Collaborations and Partnerships

1. Partner with Influencers

Collaborating with TikTok influencers can significantly boost your reach. Influencers already have a dedicated fan base, and their endorsement can help you grow audience on TikTok quickly.

Tips for Successful Influencer Partnerships:

  • Choose influencers whose audience aligns with your target demographic.
  • Collaborate on creative content that showcases your music.
  • Track the performance of influencer campaigns to measure ROI.

2. Work with Other Musicians

Collaborating with other musicians can help you tap into their fan base. Create duet videos, collaborate on challenges, or perform live sessions together. These collaborations can introduce you to new audiences and help you grow audience on TikTok.

Cross-Promotion and Consistency

1. Cross-Promote Across Platforms

As mentioned earlier, cross-promotion is crucial. Share your TikTok videos on Instagram, Facebook, Twitter, and other platforms to reach a broader audience. Use consistent branding across all platforms to build a strong online presence.

2. Maintain Consistency

Consistency is key to success on TikTok. Post regularly and at optimal times to keep your audience engaged. Use a content calendar to plan your posts and ensure you maintain a steady flow of content.

Tips for Consistent Posting:

  • Identify the best times to post based on your audience’s activity.
  • Create a mix of content types, such as music clips, challenges, and behind-the-scenes.
  • Stick to a posting schedule to keep your audience engaged.


In conclusion, to grow audience on TikTok, you need to leverage various strategies and tools. Use hooks, contests, hashtags, collaborations, and cross-promotion to increase your followers and engagement. Stay updated with the latest trends, engage with your audience, and maintain consistency in your posting. By following these tips and strategies, you can effectively grow your audience on TikTok and advance your music career.

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