Distributing your music video on VEVO through Deliver My Tune can significantly boost your exposure, helping you reach a global audience of music lovers. VEVO is renowned for hosting premium music video content, and being part of this platform gives artists an opportunity to showcase their work to millions of fans worldwide. However, getting your video onto VEVO isn’t as simple as uploading it directly. VEVO has specific requirements and procedures that need to be followed, but with Deliver My Tune, this process becomes seamless. This guide will walk you through each step involved in distributing your video on VEVO using Deliver My Tune, covering essential elements like video exclusivity, creating a VEVO channel, and timeline requirements.
1. Creating a VEVO Channel
The first and most important step is establishing your VEVO channel. Since VEVO is designed to host official music videos for artists, it’s critical to have a designated channel for your content. Creating this channel involves multiple steps, but Deliver My Tune simplifies the process for you. Here’s what’s required to create a VEVO channel:
- Artist Information Submission: When setting up your VEVO channel, you need to provide detailed information about yourself or your band. This includes your official artist name, a biography, social media links, and high-quality promotional photos. VEVO uses this information to verify your identity and ensure that the channel they are creating is official and tied directly to you as the artist.
- Branding Assets: One of the unique aspects of VEVO is its focus on branding consistency across all artist channels. Deliver My Tune will guide you through the process of submitting the correct logos, banner images, and thumbnails that meet VEVO’s strict guidelines. It’s essential to maintain a professional and cohesive visual identity on your VEVO channel to appeal to fans and industry professionals alike.
- Channel Approval: After submitting your information and branding assets, VEVO will review the materials to ensure everything meets their standards. This process can take several days, as VEVO needs to verify that your content is original and that you have the rights to distribute your videos on their platform.
Creating a VEVO channel is not instantaneous, and this step can take anywhere from 5 to 10 business days, depending on the volume of requests and whether all required information is provided correctly. Deliver My Tune will keep you informed throughout the process and help ensure your channel is ready for video distribution as quickly as possible.
2. Submitting Your Music Video
Once your VEVO channel is set up, you’re ready to submit your music video for distribution. VEVO maintains high standards for the quality and content of videos published on its platform, and Deliver My Tune ensures that your submission meets these requirements. The submission process involves several critical steps:
- Video Quality and Format: VEVO only accepts videos that meet specific technical requirements. Your video must be in high-definition (HD) format, with a minimum resolution of 1920×1080 pixels. It’s important that your video is well-produced and professionally edited, as VEVO is known for maintaining a high standard of content quality. Deliver My Tune can help you confirm that your video meets all of VEVO’s technical specifications before submission.
- Metadata Submission: In addition to the video file, you need to provide detailed metadata. This includes the song title, artist name, album name (if applicable), and a description of the video. Proper metadata helps with SEO and makes it easier for fans to find your video on VEVO and other associated platforms. Deliver My Tune will assist you in entering all the relevant data correctly to optimize your video for visibility.
- Copyright Verification: VEVO takes copyright issues seriously, so it’s essential that you can prove you have the rights to distribute the content. This applies whether you are the songwriter, composer, performer, or if you are using someone else’s work under license. Deliver My Tune ensures that all copyright and ownership verifications are completed during the submission process to prevent any issues with your video’s release.
Submitting your video can take between 3 to 7 business days for VEVO to process, depending on whether all the necessary information and technical requirements are met. VEVO’s quality control team will review your submission before allowing it to go live on the platform.
3. Exclusivity Requirements
One of the key aspects of distributing your music video on VEVO is understanding the exclusivity requirements. VEVO often demands that your music video be exclusively available on their platform for a set period before you release it elsewhere. Here’s what you need to know about VEVO’s exclusivity rules and how Deliver My Tune manages this process:
- Exclusive Premieres: VEVO may request that your video premieres exclusively on their platform for a certain duration, typically between 24 and 72 hours, before it’s released on other platforms like YouTube, Apple Music, or Vimeo. This exclusivity gives VEVO a competitive edge and also allows you to build hype around your release. Deliver My Tune will negotiate these terms on your behalf to ensure that you’re comfortable with the exclusivity requirements.
- Coordinated Release Strategy: In cases where exclusivity is not a requirement, you may choose to release your video simultaneously on multiple platforms. However, if you’re aiming for a VEVO premiere, the exclusivity terms must be followed strictly. Deliver My Tune can help you plan the perfect release strategy that leverages VEVO’s audience while allowing for future distribution on other channels.
- Video Removal and Re-uploading: If you’ve already released the video on other platforms, VEVO may request that you remove it temporarily or make it private before your VEVO release. After the exclusivity period ends, you can re-upload it to other platforms.
This stage can significantly affect your promotional strategy, so it’s important to factor in VEVO’s exclusivity requirements as early as possible. Deliver My Tune will work with you to ensure your video launch aligns with your marketing goals while adhering to VEVO’s exclusivity guidelines.
4. Video Review and Approval Process
Before your video is published, it goes through a review and approval process. VEVO’s content quality is held to a very high standard, and they take time to ensure that all videos meet these standards. Here’s what happens during this stage:
- Content Compliance Review: VEVO will review your video to ensure it doesn’t contain any inappropriate or copyrighted material that could lead to legal issues or violate their content guidelines. This review includes checking for explicit content, offensive language, or anything that doesn’t align with VEVO’s family-friendly policies.
- Technical Quality Review: VEVO will also examine the technical aspects of your video, such as resolution, sound quality, and synchronization between audio and visual elements. Videos with poor production quality may be rejected, so it’s essential to ensure your video is polished and meets all technical requirements.
- Approval or Feedback: After reviewing your video, VEVO will either approve it for release or provide feedback on any issues that need to be addressed. Deliver My Tune helps you navigate this process, ensuring any necessary adjustments are made swiftly so your video can go live without further delays.
The review and approval process usually takes 5 to 7 business days. If any problems arise during this phase, Deliver My Tune will communicate directly with VEVO to resolve the issues, helping to expedite the process.
5. Going Live on VEVO
Once your video has been approved, the final step is scheduling its release and promoting it to your audience. Deliver My Tune will help you coordinate this phase to ensure your video gets maximum exposure. Here’s how this step works:
- Coordinating the Release Date: Choosing the right release date is crucial for maximizing your video’s impact. Deliver My Tune can help you schedule your release at a time that aligns with your promotional campaigns, social media announcements, and fanbase activities. This is especially important if you’re planning to premiere the video exclusively on VEVO before releasing it elsewhere.
- VEVO’s Promotional Support: One of the advantages of being on VEVO is that they often promote new releases across their platform. VEVO may feature your video in curated playlists, highlight it on their homepage, or share it on their social media channels. This can give your video an extra boost in visibility, especially if you’re a new or emerging artist.
- Monitoring Performance: After your video goes live, you can use analytics tools provided by VEVO to monitor its performance. This includes data on views, engagement, demographics, and more. Deliver My Tune may also provide insights and suggestions on how to keep promoting your video after the initial release, ensuring it continues to gain traction.
The release phase is where all your efforts come together. By working closely with Deliver My Tune, you can ensure a smooth and successful launch that maximizes the reach and impact of your music video.
Distributing your music video on VEVO through Deliver My Tune is a powerful way to reach a wider audience and build your brand as an artist. From creating your VEVO channel and submitting high-quality videos to navigating exclusivity requirements and coordinating the release, Deliver My Tune guides you every step of the way. By understanding and following these steps—creating your channel, submitting your video, managing exclusivity, and ensuring quality review—you can ensure your video meets VEVO’s high standards and is released successfully.
Whether you’re an independent artist or signed to a label, getting your music video on VEVO with the help of Deliver My Tune can elevate your career to the next level. Take the first step today, and see how VEVO’s massive audience can help you grow your fanbase and gain recognition in the music industry.