In a rapidly changing, technology and consumer preference driven music industry, living as an independent artist means that we are forced to acquire a lot of skills and knowledge to build a sustainable career. In a bid to help you make the right call, you have to know something about everything related to the music industry, from branding and marketing, ...
As musicians, we should fully digest the importance of blogging in our field. True, it might not be on the top of our priority list, but it is indeed a powerful tool that we can add to our marketing strategy checklist. The importance of blogging lies in the fact that it can serve various purposes, from acting as a platform ...