If you’re an artist or musician trying to grow your audience, Spotify playlists submission can be a game-changer. With Spotify being one of the biggest music streaming platforms in the world, getting your tracks onto popular playlists can massively boost your reach. But how do you actually submit your music for playlist consideration? Let’s break it down step-by-step.
Why Spotify Playlists Matter for Musicians
Spotify playlists are more than just curated collections of songs; they are powerful tools for discovery. Whether it’s a mood-based playlist like “Chill Vibes” or a genre-specific list such as “New Indie,” these playlists often have thousands—if not millions—of followers. Imagine your song being played to such an audience. It’s like hitting a jackpot in the music industry.
But it’s not just about the exposure. Getting on playlists can also improve your Spotify algorithms. When your music is streamed repeatedly, it signals Spotify to recommend it to more users, potentially snowballing your popularity.
Understanding the Types of Spotify Playlists
Before diving into Spotify playlists submission, you need to understand the different types of playlists on Spotify:
- Editorial Playlists These are curated by Spotify’s in-house editors. Think “RapCaviar” or “Today’s Top Hits.”
- Algorithmic Playlists These are automatically generated based on user behavior. Examples include “Discover Weekly” and “Release Radar.”
- User-Curated Playlists Created by individual Spotify users or organizations, these playlists can also have a huge following.
Knowing the type of playlist you’re targeting will help you craft a better submission strategy.
Step-by-Step Guide to Spotify Playlists Submission
Now that you understand why playlists are important and the types available, let’s explore how to submit your music.
1. Release Your Music Through a Distributor
To even be considered for editorial playlists, your music must be distributed through a Spotify-approved distributor like DistroKid, TuneCore, or CD Baby. These distributors will deliver your tracks to Spotify and other platforms.
Make sure your metadata is correct, as this can influence how your music is categorized. Incorrect metadata can make it harder for your song to be discovered.
2. Claim Your Spotify for Artists Profile
If you haven’t already, claim your Spotify for Artists profile. This gives you access to useful analytics and, more importantly, the ability to submit your songs to Spotify’s editorial team directly.
3. Prepare Your Track for Submission
Once your song is uploaded via your distributor, it’s time to prepare for submission. Here’s what you need:
- A compelling pitch: Explain why your song fits a particular playlist. Highlight its unique qualities or the story behind it.
- Tags and genres: Be precise about the mood, genre, and instruments in your song. This helps curators find the right fit for your track.
- Release timing: Submit your track at least a week before its release date. This gives Spotify’s team time to review it.
4. Submit Through Spotify for Artists
Navigate to the “Upcoming” section in Spotify for Artists. Select your track and fill out the submission form. Be honest and thorough in your pitch. Mention if your song has been featured elsewhere or if you have an active fan base.
5. Reach Out to Independent Playlist Curators
Editorial playlists are not the only option. Many independent curators manage playlists with sizable audiences. To find these curators:
- Search for playlists in your genre.
- Check the profile managing the playlist.
- Look for contact information in the playlist description or their social media profiles.
When reaching out, personalize your message. Briefly introduce yourself and explain why your song would be a great addition to their playlist.
6. Promote Your Playlist Placement
Once your song lands on a playlist, don’t stop there! Share the playlist on your social media, website, and email newsletters. The more streams your song gets, the more likely it is to stay on the playlist.
Tips for Success
Build Relationships
Playlist submission is not just about pitching your music; it’s about building connections. Interact with curators on social media, engage with their content, and show appreciation when they feature your track.
Be Consistent
Success doesn’t come overnight. Keep releasing quality music and submitting it to playlists. Over time, your efforts will compound.
Leverage Social Proof
If you’ve been featured on smaller playlists, mention it in your pitch to larger ones. Curators are more likely to consider tracks that have already been recognized.
Common Mistakes to Avoid
- Spamming Curators Don’t send the same generic message to dozens of curators. Personalize your pitch.
- Ignoring Smaller Playlists Smaller playlists can be stepping stones to bigger opportunities.
- Lack of Patience Results take time. Keep improving and submitting consistently.
Conclusion
Spotify playlists submission is an art that requires strategy, persistence, and a personal touch. By understanding the different types of playlists, crafting compelling pitches, and building relationships with curators, you can increase your chances of getting featured. Remember, every playlist placement—big or small—is a step forward in your music career.
Start submitting today and watch your music reach new heights!
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For additional resources on music marketing and distribution, visit Deliver My Tune.