If you’re an artist or a musician in India, you’ve likely dreamed of hearing your track play on major streaming platforms like Spotify, JioSaavn, and Apple Music. In today’s digital age, releasing your track on all streaming platforms in India is not just an option—it’s a necessity. Streaming is how most people discover and listen to music. Whether you’re an indie artist, a band, or a budding producer, ensuring your music is available everywhere is the first step to building a loyal fanbase.
This guide will walk you through everything you need to know to release your music successfully, from selecting the best distributor to marketing your track effectively.
Why You Need to Release Your Track on All Platforms
Releasing your track on all streaming platforms in India allows you to reach diverse audiences. India has a rich music landscape, with people enjoying everything from Bollywood hits to indie rock and regional folk songs. Platforms like JioSaavn cater specifically to Indian audiences, while Spotify and Apple Music help you tap into international listeners. By being everywhere, you ensure no potential fan misses out on discovering your music.
Choosing the Right Distributor
Distributors play a crucial role in helping you release your track on all streaming platforms. They act as a bridge between you and the platforms, handling the technical details like audio format, metadata, and payment processing.
Some popular distributors in India include:
- Deliver My Tune: A reliable option for Indian artists, offering tailored plans and flexible royalties to suit every artist’s needs.
- TuneCore: Ideal for artists who want complete control over their music.
- CD Baby: Known for its global reach.
- DistroKid: Great for budget-conscious artists with frequent releases.
When choosing a distributor, think about your budget, the services they provide, and how well they align with your goals as an artist.
Steps to Release Your Track on All Streaming Platforms in India
1. Prepare Your Track
Before anything else, ensure your track is polished. High-quality production is non-negotiable. If you’re not confident in your mixing or mastering skills, consider professional help or AI-based mastering tools like the ones offered by Deliver My Tune.
2. Organize Your Metadata
Metadata includes your track’s title, artist name, genre, and release date. Double-check this information as platforms use it to display your music correctly. Errors in metadata can lead to confusion and delays.
3. Select a Distributor
As mentioned earlier, choose a distributor that fits your budget and goals. Deliver My Tune is particularly useful for Indian artists, as it offers local support and understands the nuances of the Indian music scene.
4. Set Your Release Date
Planning is everything. Choose a release date at least 2-3 weeks in the future. This allows time for your distributor to process your submission and pitch your track to playlists.
5. Submit Your Track
Once you’ve chosen your distributor, upload your track and metadata. Ensure your artwork meets the required specifications. Most platforms prefer a 3000×3000 pixel square image.
6. Market Your Release
Don’t stop once your track is live. Promote it! Use social media, email lists, and collaborations to let people know your music is out. Platforms like Instagram Reels and YouTube Shorts are great for creating buzz around your release.
Platforms to Prioritize in India
While you should aim to release on all platforms, some are particularly important for Indian artists:
- JioSaavn: A favorite among Indian listeners.
- Spotify: Offers global reach and curated playlists.
- Gaana: Popular for regional and Bollywood music.
- Apple Music: Appeals to premium listeners.
- Hungama: Known for its massive Indian user base.
- YouTube Music: Essential for visual content.
By being present on these platforms, you ensure your track is accessible to every segment of the audience.
How to Maximize Your Reach After Release
1. Pitch to Curated Playlists
Platforms like Spotify and JioSaavn have curated playlists that can skyrocket your track’s visibility. Use your distributor or submit directly via platforms like Spotify for Artists to increase your chances of being featured.
Social media platforms are your best friend when it comes to promoting music. Create engaging content like teasers, behind-the-scenes videos, and lyric snippets. Use hashtags relevant to Indian audiences to expand your reach.
3. Collaborate with Influencers
Influencer marketing is a powerful tool. Partner with influencers who align with your genre. They can introduce your music to their followers and create a buzz around your release.
4. Utilize Paid Ads
Invest in paid ads on platforms like Instagram, Facebook, and Google. Target your ads to reach people who are likely to enjoy your genre.
5. Engage with Fans
Engage directly with your fans by responding to comments, holding Q&A sessions, and sharing user-generated content. Building a personal connection with your audience helps foster loyalty.
The Role of Deliver My Tune in Releasing Your Track
Deliver My Tune simplifies the process for Indian artists by providing localized support, transparent royalty structures, and affordable plans. Their platform is user-friendly, ensuring even first-time artists can release their tracks without hassle.
Additionally, Deliver My Tune offers tools like playlist pitching, AI mastering, and analytics to help you monitor your music’s performance. By choosing a distributor that understands the Indian market, you’re setting yourself up for success.
Final Thoughts
Releasing your track on all streaming platforms in India is no longer a daunting task. With the right distributor, proper planning, and strategic promotion, your music can reach listeners across the country and even beyond. Remember, consistency is key. The more you release and promote, the more your fanbase will grow.
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For further reading, explore these related articles:
- How to Release Your Track on iTunes and Get Paid | Easy Steps for Artists
- How to Release Your Track on iTunes Without Paying Fees
For additional resources on music marketing and distribution, visit DMT RECORDS PRIVATE LIMITED.
