Networking helps to grow your audience and your revenue. It helps you build a team, create an extensive network of resources and connections, receive mentorship, and it gets more opportunities thrown in your way. Making your way in the music industry gets a whole lot easier when it is about ‘who you know’ than anything else.
So no matter what, go out there, attend networking events, music conferences, open mics, workshops, festivals, concerts and meet up with other people in the industry like booking agents, publishing companies, music makers, major record labels, and so on. It is also necessary to know who to meet, how to meet, and when to connect, to make your effort pay off well. So let’s see how you can do it.
- Get your networking game on: Sometimes you might be going to events while precisely knowing who you want to meet up with, but sometimes you never really know who you are going to meet or who they might know. So always keep your networking game on. Be prepared. Stimulate conversations.
- Nail your elevator pitch: This elevator pitch should be your first thought before even thinking of going to any event. Sit alone, create an interesting, clear, and concise introduction of yourself, who you are, what you do, and what your goals are (It should be no longer than 30 seconds.) Practice it over and over again until you nail it. And then use it to introduce yourself during networking.
- You need to leave a reminder: In any industry, the best way to remind people of who you are and get them to get in touch with you is through business cards. So always carry around some professional looking business cards and hand them out whenever you want to leave a conversation in a future-proof-memorable way.
- Introduce and get introduced: If you know someone who is looking to connect with someone you know, then introduce him. And let people you know introduce you to people you are looking to connect with.
Fact: Did you know that people are willing to talk to strangers if they have an introduction in common.
- Don’t be afraid to ask for referrals. If you believe that the person who you just met might be able to connect you with them, go ahead and ask them. But don’t be pushy.
- Leverage social media: Once you meet someone, engage with them on Instagram, Facebook, Twitter, YouTube, or even their blog. Constantly interact with them, have valuable conversations, and share your experience. This way, you will become recognizable.
- Find a good reason to follow up and follow up: If you come across some useful information or found something common you and your new connection were talking about, share it with him, and open up a conversation.
- Ditch the phone: Don’t stare at your phone during any gathering or an event, unless you have to. But keep in mind that you have to look like you are available to have a conversation.
The whole networking process might be time-consuming, energy-draining, requiring a lot of social interactions, and a great deal of guts, but it is guaranteed to boost your career in the music industry.