Have you ever wondered how some people have that little blue checkmark next to their Instagram handle? The Instagram verified badge isn’t just a status symbol; it’s a way to establish credibility, gain trust, and show your audience that you’re the real deal. Whether you’re a brand, public figure, or influencer, having that verified badge can open doors to new opportunities. But how do you actually get verified on Instagram? Let’s break it down step by step in the simplest way possible.
What is the Instagram Verified Badge?
The Instagram verified badge is a small blue checkmark that appears next to an account’s username. It’s designed to let users know that the account is authentic and belongs to the person or brand it claims to represent. Verified accounts stand out, especially in crowded industries where impostors or fan accounts can make it hard to tell who’s who.
Having this badge means Instagram has confirmed your identity, giving you an edge in building trust with your audience. While anyone can apply for verification, not everyone gets approved. So, let’s go over what you need to do to maximize your chances of getting verified.
Why Should You Get Verified on Instagram?
The benefits of having an Instagram verified badge go beyond just looking cool. Here’s why it’s worth striving for:
- Credibility and Trust: A verified badge tells people you’re authentic. Whether you’re a business or an influencer, this helps build trust.
- Increased Visibility: Instagram often prioritizes verified accounts in search results, making it easier for people to find you.
- Protection from Impersonation: If you’re at risk of being impersonated, the verified badge can help protect your brand or identity.
- Access to Features: Verified accounts sometimes get early access to new Instagram features.
Now that you know why it’s important, let’s look at how to make it happen.
Step 1: Understand Instagram’s Requirements
Before you apply for verification, you need to understand what Instagram is looking for. Here are the key criteria:
- Authenticity: Your account must represent a real person, registered business, or brand.
- Uniqueness: Instagram only verifies one account per person or business, with few exceptions for language-specific accounts.
- Completeness: Your profile must be public, have a bio, profile photo, and be active.
- Notability: You must be a well-known, highly searched person, brand, or entity. This is where many people struggle, as “notability” can be subjective.
Step 2: Optimize Your Instagram Profile
Your profile is the first thing Instagram looks at when considering your application. Here’s how to make sure it’s up to par:
Use a Professional Profile Picture
Your profile picture should clearly represent your brand or identity. If you’re a business, use your logo. If you’re an influencer or public figure, use a high-quality photo of yourself.
Write a Clear and Concise Bio
Your bio should explain who you are and what you do. Use keywords that people might search for to find you. Include a link to your official website if you have one.
Stay Active and Consistent
Post regularly and engage with your audience. The more active and consistent you are, the more likely Instagram will take your account seriously.
Step 3: Build Your Online Presence
Instagram doesn’t verify accounts that only exist on its platform. To boost your chances, you need a strong presence outside Instagram as well.
Get Featured in Media
One of the easiest ways to establish notability is by getting featured in credible media outlets. This could include interviews, articles, or mentions in respected publications. If you’re a business, consider issuing press releases about noteworthy achievements.
Being active on other platforms like Twitter, LinkedIn, or TikTok can help establish your authority. Make sure your username and branding are consistent across platforms.
Step 4: Avoid Common Mistakes
Many people fail to get verified because they make simple errors. Here’s what to avoid:
Don’t Buy Followers
Having a large number of fake followers can harm your credibility. Instagram’s algorithms are smart enough to detect this, and it could hurt your chances of getting verified.
Avoid Violating Community Guidelines
Make sure you follow Instagram’s rules. Even minor violations can work against you when you apply for verification.
Don’t Submit False Information
Lying on your application is a surefire way to get denied. Be honest and provide accurate information.
Step 5: How to Apply for Verification
Once you’ve optimized your profile and built your online presence, you’re ready to apply for the Instagram verified badge. Here’s how:
- Go to your profile and tap the menu (three lines in the top-right corner).
- Select Settings, then Account, and then Request Verification.
- Fill out the form with your full name, known as (your public figure or brand name), and category.
- Upload a government-issued ID or official business document.
- Submit your application.
Instagram will review your request and notify you if you’re approved or denied.
Step 6: What to Do If Your Application is Denied
If your application gets denied, don’t worry. You can reapply after 30 days. Use this time to improve your profile and online presence. Focus on:
- Building more media mentions
- Growing your followers organically
- Engaging more with your audience
Final Thoughts
Getting an Instagram verified badge might seem daunting, but with persistence and the right strategy, it’s definitely achievable. Focus on building a credible and authentic presence, both on and off Instagram. Remember, the blue checkmark isn’t the end goal—it’s a milestone in building a trustworthy and successful brand.
For further reading, explore these related articles:
- All About Major Lazer Songs: Why Everyone Loves Their Music
- Exploring Ed Sheeran’s South of the Border Lyrics
For additional resources on music marketing and distribution, visit DMT Records Pvt. Ltd..
