How Long Does It Take for Deliver My Tune to Create a VEVO Channel for Your Music Videos?

September 15, 2024 All About Music Video Distribution

VEVO is one of the most widely recognized platforms for music videos, offering artists a unique opportunity to reach a global audience through a professional and highly curated channel. If you’re an artist looking to establish your presence on VEVO, understanding the timeline and planning accordingly is key. Deliver My Tune can assist with setting up your VEVO channel, but this process involves several steps and requires adequate preparation time.

The Timeline: Up to 2 Weeks

The process of creating a VEVO channel through Deliver My Tune typically takes up to two weeks. This time frame includes the various stages of application, review, and setup. Let’s break down the timeline:

  1. Submission of Application: The first step involves submitting a formal request to create a VEVO channel. This application includes important details about your artist profile, your existing music catalog, and your plans for uploading music videos. Deliver My Tune works on your behalf to gather and submit the necessary documentation and video content to VEVO.
  2. Approval Process by VEVO: After submission, VEVO’s team will review your application to ensure it meets their platform’s standards. This step is crucial, as VEVO maintains strict quality control to ensure the platform is reserved for professional, high-quality music content. VEVO reviews various factors, including the quality of your music videos, your artist branding, and the potential impact your content could have on their platform.This approval process can take several business days and is largely dependent on VEVO’s internal review procedures. It’s during this phase that any corrections or additional information may be requested by VEVO to ensure everything is in place for the channel creation.
  3. Setting Up the VEVO Channel: Once approved, VEVO’s technical team will begin setting up your official VEVO channel. This process includes creating the actual channel space, configuring the settings for video uploads, and ensuring that your brand and music are accurately reflected. VEVO ensures that your channel aligns with your artist identity, including profile details, logos, and video thumbnails.
  4. Verification and Finalization: After the channel is created, Deliver My Tune works to verify the details to ensure everything is accurate. This includes checking video uploads, optimizing metadata (such as video descriptions, tags, and categories), and verifying that the branding is correct. Deliver My Tune may also provide additional services like thumbnail optimization and guidance on how to structure your video releases for maximum impact.

Why Contact Deliver My Tune 4 Weeks Before Your Release?

Although the VEVO channel creation process typically takes two weeks, it’s recommended that you contact Deliver My Tune at least four weeks before the planned release of your music video. Why? Because planning ahead helps ensure a smooth, timely release and reduces the risk of delays. Here’s why early communication is crucial:

  1. Buffer for Unexpected Delays: Even though the typical timeline is up to two weeks, there can sometimes be unforeseen delays. These can be caused by additional documentation requests, minor technical issues, or the time it takes to communicate back and forth between Deliver My Tune and VEVO. Having a buffer of four weeks ensures you have enough time to address any issues without affecting your release date.
  2. Strategic Planning for Video Release: If you’re releasing a new music video, you want to ensure that your VEVO channel is ready and active in advance. Releasing your video on a live VEVO channel maximizes exposure and ensures that your content is fully accessible to your audience the moment it goes live. By contacting Deliver My Tune at least four weeks in advance, you allow yourself plenty of time to coordinate the channel creation with your marketing and promotional efforts.
  3. Time for Promotion and Optimization: By setting up your VEVO channel in advance, you give yourself extra time to promote your upcoming music video and optimize your channel for better engagement. Deliver My Tune can assist with optimizing your VEVO channel’s video metadata, ensuring your titles, tags, and descriptions are all aligned with best practices. This step helps boost visibility on search engines and social platforms, driving more traffic to your video.
  4. Peace of Mind for Artists: Contacting Deliver My Tune early also provides you, as the artist, peace of mind. Knowing that your VEVO channel is set up and ready before your release date allows you to focus on other aspects of your video release, such as marketing, social media promotion, and fan engagement, without worrying about technical or administrative issues.

Key Steps for a Successful VEVO Channel Creation

If you’re aiming for a smooth and successful VEVO channel launch, follow these steps to ensure your timeline aligns with your release schedule:

  1. Contact Deliver My Tune Early: Start the process at least four weeks before your release date to allow enough time for setup, approval, and troubleshooting.
  2. Prepare High-Quality Content: Make sure your music videos are of professional quality, and your branding (logos, artist profiles) is consistent and visually appealing.
  3. Optimize Your VEVO Channel: Work with Deliver My Tune to optimize video metadata, thumbnails, and descriptions to attract more viewers and improve engagement on your channel.
  4. Coordinate Your Promotion: Use the extra time to promote your VEVO channel and build anticipation for your music video release. This can include social media campaigns, teaser videos, and email marketing.

Creating a VEVO channel with Deliver My Tune takes up to two weeks, but it’s essential to plan ahead and initiate the process at least four weeks before your desired release date. By giving yourself this lead time, you can ensure a smooth and timely setup, allowing you to focus on promoting your music and maximizing the impact of your video release. With Deliver My Tune’s expertise and VEVO’s global reach, you’ll be well-positioned to showcase your music to a wide audience on one of the most respected platforms for artists.