Merging your Official Artist Channel (OAC) with VEVO through Deliver My Tune offers numerous benefits for independent and established artists alike, providing a cohesive brand identity and improving content visibility across platforms. This process involves multiple steps, from ensuring high-quality video content to working with a distributor like Deliver My Tune, who can handle the technical aspects and help you navigate the process.
1. Ensure High-Quality Content
To qualify for VEVO, the first and most crucial step is to ensure that your music videos meet their high standards of quality. VEVO is known for hosting professionally produced music videos from top-tier artists, which means that amateur or low-quality productions are unlikely to be approved. VEVO requires high-definition visuals, clear audio, and well-crafted editing.
Working with professional videographers, directors, and editors, even on a budget, can help ensure that your videos meet the level of polish VEVO expects. The goal here is not only to get accepted but also to stand out among the millions of videos on YouTube. If you’re unsure whether your content meets these standards, you can work with experts or get feedback before submission.
2. Work with a VEVO-Approved Distributor
Deliver My Tune is a VEVO-approved distributor, which is critical to your channel merging process. Not all distributors have partnerships with VEVO, so selecting one like Deliver My Tune ensures that your application is handled correctly. As a distributor, they take care of submitting your videos and ensuring they meet VEVO’s technical requirements, such as metadata and encoding. They also handle the complex procedures involved in linking your VEVO channel with your Official Artist Channel on YouTube.
By choosing Deliver My Tune, you’re not only streamlining the process of getting your music onto VEVO but also accessing a wide range of other distribution platforms such as Apple Music, Amazon, Boomplay, and Tidal, allowing you to maximize your reach.
3. Submit Your Application for a VEVO Channel
Once you’ve selected Deliver My Tune as your distributor, the next step is submitting your application for a VEVO channel. The application process includes providing your music videos, artist bio, and social media links, ensuring that your online presence is strong and engaging. VEVO evaluates applications based on various criteria, including video quality and artist engagement metrics, such as your follower count and fan interactions.
Deliver My Tune helps guide you through the application process, ensuring all the required information is provided, reducing the likelihood of rejection. Since VEVO maintains strict standards for quality and professionalism, this step can take some time, but it is essential for ensuring your content is aligned with their expectations.
4. Merge VEVO with Your Official Artist Channel
Once VEVO has approved your channel, you can begin the process of merging it with your Official Artist Channel (OAC) on YouTube. Merging these channels allows you to consolidate your content under one central location. Instead of having separate pages for your VEVO videos and YouTube uploads, everything is unified under your OAC, making it easier for fans to access all your content in one place.
The benefits of this consolidation are significant. With all your content—such as official music videos, live performances, and lyric videos—available on a single channel, your reach and engagement improve dramatically. Fans no longer have to navigate between multiple channels to find your work, which enhances user experience and makes it easier for new audiences to discover your music.
5. Optimize Your Unified Branding
Once the merger is complete, it’s essential to optimize your channel for branding consistency. This means using your OAC as a hub for all your content, including VEVO music videos, official uploads, playlists, and fan interactions. Customizing your channel layout is key to ensuring that your VEVO content is featured prominently alongside other elements of your music career.
Regularly updating your OAC with new releases and engaging content such as behind-the-scenes videos, fan Q&As, or promotional campaigns will keep your audience engaged. Additionally, VEVO’s advanced analytics tools, provided through Deliver My Tune, can offer valuable insights into viewer behavior, helping you refine your content strategy and boost visibility.
6. Promote Your Merged Channel for Maximum Reach
Promoting your newly merged channel is crucial for maximizing its potential. Use your social media platforms, email newsletters, and collaborations with other artists or influencers to direct traffic to your OAC. The more views, likes, and shares your content receives, the higher your chances of reaching a broader audience. VEVO’s editorial exposure on platforms like YouTube, combined with your existing presence on social media, can significantly boost your visibility.
7. Monetization and Future Opportunities
One of the biggest advantages of merging your VEVO channel with your OAC is the enhanced monetization opportunities it brings. VEVO’s partnership with YouTube allows artists to earn ad revenue from their videos, while VEVO’s curated playlists and editorial features can lead to increased exposure and higher engagement rates
Moreover, VEVO’s association with high-quality music videos adds credibility to your brand, positioning you alongside some of the biggest names in the industry.
Merging your Official Artist Channel with VEVO through Deliver My Tune is a strategic move that can help you consolidate your content, improve brand consistency, and maximize your reach across platforms. By ensuring high-quality content, working with a VEVO-approved distributor, and optimizing your channel for branding, you can elevate your music career to new heights. VEVO’s global exposure, combined with YouTube’s vast audience, opens the door for monetization and future collaborations, ensuring long-term growth and success in the music industry.