In today’s digital music distribution landscape, pre-release features like ‘pre-saves’ have become essential for generating buzz and engagement before a song’s official release. Platforms such as Spotify, Apple Music, and Amazon Music offer pre-save functions, allowing fans to save a song or album to their libraries ahead of the release date. This mechanism is invaluable for artists aiming to boost initial stream numbers and cultivate fan anticipation. But does Deliver My Tune, one of the newer players in the digital distribution arena, provide this service?
What is Deliver My Tune?
Deliver My Tune is an online music distribution platform that allows independent artists and labels to distribute their music to a wide range of digital stores, including global giants like Spotify, Apple Music, and Amazon Music. Artists can use the platform to reach millions of listeners worldwide without the backing of a major label.
The platform offers various features aimed at simplifying the music distribution process, such as customizable release dates, global reach, and even monetization options for different types of content. However, when it comes to advanced promotional tools like pre-save campaigns, it’s essential to understand what Deliver My Tune offers and what it doesn’t.
Pre-Saves: A Crucial Part of Modern Music Marketing
Pre-save campaigns have become an integral part of music marketing, especially for independent artists. A pre-save is essentially a digital placeholder that fans can click on, allowing them to automatically save a song or album to their music libraries the moment it is released. For example, when an artist sets up a pre-save campaign on Spotify, fans who click the pre-save link will have the track added to their Spotify libraries as soon as it goes live. This can significantly boost streams within the first hours of release and enhance the song’s chances of being picked up by algorithmic playlists.
Many digital distribution platforms have integrated the ability to set up pre-save campaigns directly through their services, helping artists to capture the momentum before their music goes live. This is especially useful for building excitement and boosting an artist’s visibility in a crowded marketplace.
Does Deliver My Tune Support Pre-Save Campaigns?
Unfortunately, as of now, Deliver My Tune does not offer a pre-save feature for its artists. Despite being a strong platform for music distribution, the company has not yet added pre-save functionalities for stores like Spotify or Apple Music into its service offerings. This means that artists using Deliver My Tune will need to explore other avenues to run pre-save campaigns.
This absence of a pre-save option is notable, especially considering how crucial pre-save campaigns have become for driving early engagement and maximizing first-week streams. While Deliver My Tune allows artists to schedule releases in advance and provides distribution to the necessary stores, the promotional aspect of pre-saves is something that artists will need to handle independently.
Alternative Options for Pre-Save Campaigns
Even though Deliver My Tune does not provide a built-in pre-save feature, artists can still run pre-save campaigns using third-party services. Several platforms specialize in creating pre-save links that work across multiple music stores, helping to fill the gap left by platforms that don’t offer this feature directly. Some popular options include:
- Feature.fm – A versatile music marketing platform offering pre-save campaigns for multiple streaming services.
- Show.co – This platform provides Spotify pre-save campaigns and allows artists to generate excitement before their release date.
- SmartURL – SmartURL offers customizable links that artists can use for pre-save campaigns across various platforms, including Apple Music and Spotify.
Artists can create pre-save links using these services and promote them through their social media channels, websites, and newsletters to ensure their audience is aware of the upcoming release.
While Deliver My Tune offers a wide range of tools for independent artists to distribute their music to major streaming platforms, it currently lacks a native pre-save feature. This limitation can be challenging for artists looking to capitalize on the benefits of pre-release engagement. However, using third-party services like Feature.fm or Show.co, artists can still run effective pre-save campaigns alongside their Deliver My Tune distribution.