TikTok

September 5, 2024 All About Music Stores Partners

Here’s a detailed overview of TikTok’s services for artists based on your request:

1. Services Provided for Artists:

  • Music Discovery & Promotion: TikTok helps artists promote their music through user-generated content. A song that goes viral on TikTok can lead to massive exposure, allowing users to create videos synced to the music.
  • TikTok For Artists Program: This service offers analytics and promotional tools to help artists track the performance of their music and engage with fans.
  • SoundOn: TikTok’s music distribution platform allows artists to upload their music directly to TikTok and other streaming platforms like Spotify, Apple Music, and more. Artists retain full ownership of their tracks.

2. Payout System:

  • TikTok’s payout system is based on a Creator Fund that compensates eligible content creators based on views, engagement, and other factors. While music artists don’t directly earn from streams like traditional streaming platforms, they can monetize their popularity through brand partnerships and other opportunities.
  • For music uploaded via SoundOn, TikTok allows artists to receive 100% royalties for the first year, then it drops to 90% in subsequent years, while keeping ownership of their work.

3. How TikTok Provides Royalties:

  • TikTok pays royalties to music artists through the SoundOn platform and deals made with music publishers. Artists receive royalties when their music is used in TikTok videos.
  • The platform calculates royalties based on the number of times a song is used in videos, not by streams or views like traditional platforms.

4. Pay Rate (How Much TikTok Pays You):

  • There is no fixed pay rate, but TikTok Creator Fund pays around 2 to 4 cents per 1,000 views. The exact payout can vary based on factors like region, audience engagement, and the type of content.
  • For music distributed through SoundOn, artists earn 100% of the royalties in the first year, then 90% thereafter.

5. Go Live Time:

  • Artists can go live on TikTok once they meet certain criteria, such as having at least 1,000 followers. Going live enables them to interact with their audience and potentially earn virtual gifts that can be converted into real money.
  • The platform encourages engaging with fans through live streams, where fans can send gifts that hold real monetary value.

6. How TikTok Sells Your Music:

  • Through SoundOn, artists’ music can be distributed to TikTok’s library and major streaming platforms like Spotify, Apple Music, and Deezer.
  • Users on TikTok can incorporate the artist’s music in their videos, increasing the track’s visibility and driving streams on other platforms where the song is sold.
  • TikTok also partners with music labels and distribution platforms, meaning your music can generate sales through its ecosystem.

7. Warnings & Restrictions:

  • TikTok has strict guidelines on copyrighted content. Artists need to ensure that they have the legal rights to distribute their music on the platform.
  • The platform also has policies against inappropriate or harmful content in songs and videos.
  • Artists violating these policies may face removal of their content or accounts.

8. TikTok Territories (Where Music Sells):

  • TikTok is available in over 150 countries and in 75 different languages.
  • For music sales, territories include major markets like the United States, United Kingdom, European Union, India (though currently banned), South East Asia, Australia, Canada, and several others.
  • The music uploaded via SoundOn can be distributed globally, with TikTok allowing for comprehensive territorial distribution across these regions.

This detailed overview highlights how TikTok functions for artists, its payout system, royalties, and other relevant information for musicians.