The Instagram verification badge is a small blue checkmark next to an account’s name. While it may seem small, it holds great value for influencers, businesses, and public figures. If you’ve ever wondered how to get that coveted verification badge on Instagram, you’re in the right place. This blog explains everything you need to know, from what the verification badge means to how you can increase your chances of getting it. Let’s get started!
What is the Instagram Verification Badge?
Before we jump into the steps, let’s first understand what the Instagram verification badge is. The verification badge is a blue checkmark that appears next to an Instagram account’s name. It confirms that the account is authentic and belongs to a public figure, celebrity, global brand, or notable individual.
When you see this badge on an account, you can trust that it’s the real person or business behind the account. Instagram introduced the verification badge to help users identify legitimate profiles in a sea of fake and fan accounts.
Why is the Instagram Verification Badge Important?
The blue verification badge on Instagram isn’t just about prestige. It has several important benefits:
- Builds Trust and Credibility: People are more likely to trust an account that has been verified. Whether you’re a public figure or a business, the badge can help you stand out as credible and legitimate.
- Increases Visibility: Verified accounts often rank higher in Instagram searches, making it easier for users to find you.
- Prevents Impersonation: With the badge, followers can easily distinguish your account from fake profiles or fan pages.
- Boosts Engagement: The trust that comes with verification can encourage more people to interact with your posts, stories, and reels.
Having the verification badge on Instagram is more than just a status symbol—it can significantly impact your personal brand, business, or influencer career.
Who Can Apply for the Instagram Verification Badge?
Not everyone on Instagram is eligible for the blue checkmark. To apply for the verification badge, you need to meet certain criteria set by Instagram. These include:
- Authenticity: The account must represent a real person, business, or brand.
- Uniqueness: Only one account per person or business can get verified (except for language-specific accounts).
- Completeness: Your account must be public, have a profile picture, bio, and be active.
- Notability: The account must represent someone or something notable. This means the person or brand should be well-known and frequently searched for.
Instagram typically verifies accounts that represent public figures, celebrities, or brands that are at high risk of being impersonated. However, smaller creators and businesses have also successfully earned the verification badge by following the right steps.
How to Apply for the Instagram Verification Badge
If you meet the above criteria, you can apply for the Instagram verification badge by following these steps:
- Go to Your Profile: Open the Instagram app and navigate to your profile.
- Access Settings: Tap the three lines in the top-right corner and select “Settings.”
- Find the Verification Option: Under “Account,” select “Request Verification.”
- Fill Out the Form: Instagram will ask for your account name, full name, and a valid government-issued ID or business documentation.
- Submit Your Request: Once you’ve completed the form, tap “Submit.”
After submitting your request, Instagram will review your application. You’ll receive a notification in your Instagram app about whether your request has been approved or denied.
Tips to Increase Your Chances of Getting Verified
While there’s no guaranteed way to get the Instagram verification badge, you can follow these tips to improve your chances:
1. Build a Strong Personal Brand
If you want to get verified, focus on building a strong personal or business brand. Post consistently, create high-quality content, and engage with your followers regularly. A well-maintained account signals credibility and professionalism.
2. Be Notable Outside of Instagram
Instagram often verifies accounts that are already notable outside of the platform. To increase your chances, build your presence across other platforms like Facebook, YouTube, and TikTok. Additionally, try to get featured in articles, news outlets, and popular blogs.
3. Avoid Buying Followers or Engagement
Some people think buying followers or likes will help them get verified. However, this can harm your chances. Instagram looks for authenticity, and fake followers can get your account flagged.
4. Stay Active and Consistent
Inactive accounts rarely get verified. Post content regularly, update your bio, and engage with your audience. A complete, active account signals that you’re a serious creator or business.
5. Get Mentioned in Press or Media
One of the best ways to prove your notability is to get media coverage. If you or your brand has been mentioned in news articles, magazines, or interviews, include those links in your application.
Common Mistakes to Avoid When Applying for the Verification Badge
Many people get rejected for the verification badge because they make common mistakes. Here are a few things to avoid:
- Incomplete Profiles: Your account must be fully complete with a bio, profile picture, and active posts.
- Submitting False Information: Never lie or provide fake documents. This can result in a permanent ban.
- Lack of Notability: If you’re not yet notable, focus on growing your presence before applying.
- Multiple Applications: Don’t apply repeatedly in a short period. Instagram may view this as spam.
How Long Does it Take to Get Verified on Instagram?
Once you submit your verification request, Instagram typically takes a few days to a week to review it. However, in some cases, it might take longer. You’ll receive a notification in the app when a decision is made.
If your request is denied, don’t get discouraged. You can reapply after 30 days. Use this time to build your brand, gain media coverage, and improve your chances.
Can You Lose Your Instagram Verification Badge?
Yes, Instagram can remove your verification badge if you violate its guidelines. Some common reasons for losing the badge include:
- Changing your username
- Buying or selling your account
- Engaging in spammy or fraudulent activities
- Violating Instagram’s community guidelines or terms of service
To keep your badge, follow Instagram’s rules and maintain an active, authentic presence on the platform.
Final Thoughts on the Instagram Verification Badge
Getting the verification badge on Instagram can be challenging, but it’s not impossible. By building a strong brand, creating consistent content, and establishing notability, you can significantly improve your chances. Remember, the blue checkmark isn’t just about looking important—it helps you build trust, stand out, and grow your audience.
If you don’t get verified on your first attempt, don’t give up. Keep working on your profile, gaining followers organically, and getting recognized outside of Instagram. Over time, your hard work will pay off.
We hope this guide on the Instagram verification badge has been helpful! Whether you’re an influencer, business, or creator, use these tips to earn that blue checkmark and take your Instagram presence to the next level.
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